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Fire & Flower Holdings Corp (OTCMKTS: FFLWF) has finalized the purchase of Pineapples Express Delivery Inc. (PED). PED is a top logistics tech firm that provides secure and compliant delivery solutions for regulated products and controlled substances, including recreational and medical cannabis product shipping and distribution in Ontario, Saskatchewan, Manitoba, and liquor product delivery in Saskatchewan.
PED completes Fire & Flower’s ambition of a complete tech platform
The purchase of Pineapple Express Delivery gives Fire & Flower the last piece in its ambition to supply the cannabis sector with a complete consumer tech platform.
PED is well-known in the cannabis business as the leading participant in the marijuana distribution sector, with over 40,000 shipments each month to medical and recreational cannabis consumers across Canada.
By merging its tech-driven retail operations of more than 100 locations across North America with the newly purchased, best-in-class marijuana shipping and distribution service, Fire & Flower has unified its own technology stack to create a seamless user experience. The acquisition of Pineapple Express Delivery signifies the ultimate piece in developing, what the company considers to be, the marijuana industry’s premier end-to-end consumer digital experience,
CEO of Fire & Flower Trevor Fencott said, “With a full omni-channel retail strategy, a data-driven analytics platform, and now same-day, last-mile delivery capabilities, we’ve developed an asset-light technology stack that can support the entire cannabis retail ecosystem, from initial customer acquisition, through product discovery, ultimately ending at the customers’ front door.”
Hifyre distribution platform has improved high margin revenue streams
The Hifyre tech-powered distribution network has swiftly increased Fire & Flower’s higher-margin revenue channels, and the addition of Canada’s biggest marijuana logistics and distribution services strategically reinforces the company’s business model as it expands into new markets with a high-margin, scalable technological infrastructure.
PED founder, Randy Rolph, said, “It is exciting to see the completion of this acquisition and entering the next phase of the Pineapple Express Delivery story. By joining Hifyre and Fire & Flower, PED will continue to build one of the largest cannabis delivery platforms in Canada and the U.S.”
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