United States:
Cannabis Beverages Are On Fire!
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Want to know where the cannabis industry is going? How about the
beverage industry? The answer is cannabis beverages! The hottest
new product segment in both markets. Don’t believe me… just
run an internet search for “cannabis beverages” and
you’ll see cannabis-infused beverages tied to major beverage
companies like Constellation Brands, such as Canopy Growth’s
Quatreu water, and Molson Coors, with its Truss brand, and dozens
of smaller cannabis beverage brands, such as Forth, Kikoko,
and Recess.
A cannabis beverage generally contains either THC derived from
marijuana grown pursuant to state adult-use marijuana and/or
medical marijuana laws, or containing CBD derived from marijuana or
derived from hemp grown pursuant to a state’s hemp laws.
Given the federal prohibition on marijuana, the federal legality of
hemp, and the FDA’s current restriction of CBD in foods and
beverages, the federal and state regulatory framework for
producing, distributing, and consuming cannabis beverages is
complex, to say the least. In the coming weeks I will be
covering in a series of short blogs some of these issues, including
product labeling, THC and CBD percentages, serving size, and social
consumption.
Disclaimer: This Alert has been
prepared and published for informational purposes only and is not
offered, nor should be construed, as legal advice. For more
information, please see the firm’s
full disclaimer.
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