Cannabinoid products are ubiquitous today in the health and wellness industry. Many companies are consistently pushing in their agendas of involvement in improving life performance with high-quality products. However, commercial cannabis businesses are required to obtain final approval from their respective counties. Estrella River Farms (“ERF”), an affiliate company to Livewire Ergogenics Inc. (OTCMKTS: LVVV) has just received the final “Approval to Operate” from the County of San Luis Obispo, California.
For the last two years, the company focused on licensing particular purpose real estate properties has had a difficult journey to navigate the complex county and state compliance processes. Nonetheless, with the “Approval to Operate” letter, the company can now begin commercial cannabis cultivation.
The Execution of its Long-Term Business Plan.
Estrella Ranch is considered the crown jewel of California cannabis properties, having changed hands from the King of Morocco to the eldest grandson of William Randolph Hearst. And securing the final confirmation, according to the CEO of LiveWire, Bill Hodson, is an incredible milestone.
“…the rigorous and costly application and evaluation process took about 20 months to complete, and its successful conclusion is the most significant milestone so far in the execution of our long-term business plan….” Hodson mentioned.
The dedication, teamwork, and handwork were essential in facilitating the initial acreage of outdoor cannabis cultivation. The organically grown and handcrafted cannabis cultivation will be done on a family-style farm on the Central Coast of California. One of the most beautiful settings, bordered by hundreds of the premium wineries in the Country.
Meanwhile, LiveWire continues to take responsibility for its strategy to accelerate growth while generating revenue and profits for its shareholders. In other news, the company says it has successfully closed its Fully Subscribed Regulation A Offering. The closure was based on the company’s strong participation, whereby it reached the maximum offering amount.
The company will use the amount raised to accelerate the development of the Estrella Ranch project.