The first thing Calvin Johnson and Rob Sims want everyone to know is how serious they are about this. The two former Detroit Lions teammates didn’t get into the cannabis business just to kill time following their playing careers or to cash in on their fame. Together, they started the Primitiv Group — as it states on the company’s website — to “advance the cause of medicinal cannabis by researching the natural health benefits of the plant.”
“We can reach everybody,” Johnson said, “who’s trying to find solutions for pain and a better quality of life.”
Johnson, of course, carries enough star power to help get that message out. The Lions’ all-time leading receiver, the man known as “Megatron,” was elected to the NFL Hall of Fame on Feb. 6 and will be enshrined in Canton on Aug. 8.
