This story appears in the May 31, 2021 issue of Forbes Magazine. Subscribe
Work-from-home apparel with the Forbes 30 Under 30, in 30 words or less.
Mia Park, 29; Dae Lim, 28
Cofounders, Sundae School
Cannabis connoisseurs gotta be comfy, and this duo’s “smokewear”—$350 bomber jackets, $140 track pants—sparked $2 million in funding. Fans include Aussie actor Jacob Elordi and model Kaia Gerber.
Lior Ohayon, 28; Aaron Spivak, 26
Cofounders, Hush Blankets
Ohayon learned about “weighted therapy” to mitigate anxiety while counseling special-needs campers. He and Spivak crowdfunded $1.2 million to make soothing 15-pound blankies; 2020 revenue hit $15 million.
Sophia Danner-Okotie, 29
Besida’s brilliantly hued, sustainably made $140 robes are handcrafted in Nigeria. The pandemic crushed her retail, but Atlanta-based Danner-Okotie still sold 3,400 pieces last year, mostly masks.
Leah O’Malley, 26; Tori Robinson, 26
Cofounders, Boys Lie
These Philly-raised friends uprooted to L.A. and poured heartbreak into the best revenge: a $5 million (revenue) business whose sweatsuits boast cheeky slogans like “1-800 BOYS-LIE.” And girls profit.