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These Under 30 Founders Soared In The Pandemic

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This story appears in the May 31, 2021 issue of Forbes Magazine. Subscribe

Work-from-home apparel with the Forbes 30 Under 30, in 30 words or less.

Mia Park, 29; Dae Lim, 28

Cofounders, Sundae School

Cannabis connoisseurs gotta be comfy, and this duo’s “smokewear”—$350 bomber jackets, $140 track pants—sparked $2 million in funding. Fans include Aussie actor Jacob Elordi and model Kaia Gerber.

Lior Ohayon, 28; Aaron Spivak, 26

Cofounders, Hush Blankets

Ohayon learned about “weighted therapy” to mitigate anxiety while counseling special-needs campers. He and Spivak crowdfunded $1.2 million to make soothing 15-pound blankies; 2020 revenue hit $15 million.

Sophia Danner-Okotie, 29

Founder, Besida

Besida’s brilliantly hued, sustainably made $140 robes are handcrafted in Nigeria. The pandemic crushed her retail, but Atlanta-based Danner-Okotie still sold 3,400 pieces last year, mostly masks.

Leah O’Malley, 26; Tori Robinson, 26

Cofounders, Boys Lie

These Philly-raised friends uprooted to L.A. and poured heartbreak into the best revenge: a $5 million (revenue) business whose sweatsuits boast cheeky slogans like “1-800 BOYS-LIE.” And girls profit.

I’m the Under 30 Editorial Community Lead at Forbes. Previously, I directed marketing at a mobile app startup. I’ve also worked at The New York Times and New York

I’m the Under 30 Editorial Community Lead at Forbes. Previously, I directed marketing at a mobile app startup. I’ve also worked at The New York Times and New York Observer. I attended the University of Pennsylvania where I studied English and creative writing. Follow me on Instagram and Twitter at @iamsternlicht.



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